links for 2006-04-12
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No further comment necessary.
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But this is not a joke. What price the heritage of a nation?About 1.2 million euro.
Mark Waters marked time at 7:17 pm on April 12th, 2006 | Add a comment .
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Mark Waters marked time at 7:17 pm on April 12th, 2006 | Add a comment .
Mark Waters marked time at 7:17 pm on April 5th, 2006 | Add a comment .
It has been evident for some time that the National Safety Council’s road safety television campaigns have little or no impact on driver behaviour. The attempts to shock drivers into compliance with the law by showing gruesome images, to shame them by showing the consequences of a potential crash for innocent victims, or to appeal to their self interest by showing the consequences for the driver themselves have failed largely because drivers do not picture themselves in those situations. It’s always some other madman who causes accidents.
Back in the ‘Eighties the use of TV to promote road safety took a different approach. TV campaigns were education-based rather than shock-and-awe. I remember ads about safe breaking distance, how to do a proper right turn, alertness (the woman who anticipates children crossing the road blind from behind a parked car), and how to use a yellow box junction (the story about the guy who paints the yellow boxes and his heartbreak when he sees motorists not using them properly).
I think this kind of approach would be far more productive than the current one. Many accidents are caused because people simply don’t know how to drive properly and don’t know the rules of the road. Many people passed their tests before there were such things as roundabouts to contend with, and due to the current backlog in driver testing many haven’t passed a test at all. An informational and educational approach to road safety TV campaigns would be far more useful than the current attempts to scare us straight. Something like Steer Clear is the way to go.
Mark Waters marked time at 12:29 pm on April 5th, 2006 | 1 comment .
Mark Waters marked time at 7:17 pm on April 4th, 2006 | Add a comment .